Let’s take rock climbing and use it as the example.
You’ve chosen your lane and it’s rock climbing. There may be times when you feel overwhelmed by the challenges to become the best, however, you must not divert.
This is explained in Seth Godin’s The Dip.
You start off by joining a rock climbing meet up and learn the basics. Next, you begin taking your skills and applying it to weekend trips with new friends.
Once you’ve gotten down how to climb and are having fun, you begin to explore more difficult climbs that not too many others can do.
If you’ve got a few difficult climbs down, you move onto letting people know about those climbs. You build a network and start to prepare for an even more strenuous climb that takes a lot of physical agility.
This is weeks, months, and possibly years of hard work and dedication.
The more you climb and the more people you meet, the more you share this connection with them. Now you’re among the elite rock climbers of the world.
You write a book or you make a YouTube channel. Maybe you get sponsored by Patagonia or another outdoors brands.
You go on interviews and meet new people and other rock climbers pay attention to you.
Let’s pause and go through the 3 Things The Market Values:
These are the accomplishments you’ve made like traveling across the world and rock climbing or rock climbing in the Himalayas. Also, it’s tied to how many years you’ve been rock climbing for.
This can be that you’re the first to climb Everest or that you’ve climbed Everest in less time than others. Also, it’s reaching a goal like climbing 50 mountains in one year.
Among the other rock climbers of the world, people look to you for advice while you trend among the topic of rock climbing in IG. Also, it’s having a crowd of inside rock climbers who trust you.
Although I used rock climbing, this can be applied to any industry or interest.